Want your own business card? Don’t have a logo yet? You have good service and great prices and you want customers, but they don’t take you seriously?
Have you ever wondered why some people don’t take you seriously when you don’t have a professional business card? You’ve come to the right place, we’re going to try and explain a few psychological facts about marketing your store, company or business!
Logically, if you put yourself in the shoes of the person who wants a service, what would you choose? Will you choose a company with a brand image or someone who comes to you with nothing in hand? Even with a very attractive price, you’ll find it hard to trust someone who has no visual identity, won’t you? Why? What’s the reason for that? It’s a very simple equation.
If you don’t look after your image, you won’t look after your work!
When you work and love your work, you live in harmony with your work! In other words, working for you is a pleasure, and the more you enjoy your job, the more time you put into it! So without even knowing it, you’re becoming an expert in the field!
Generally speaking, when you love your work you also try to take care of your professional image! Imagine leaving the house without doing your hair or putting on make-up. How will people react when they see you like this? Would these people trust you if you worked as a hairdresser or beautician? Would you trust a dentist who didn’t take care of his teeth?
So you see, without meaning to, we tend to trust more a person who has something to present than one who has nothing in hand, hence the importance of taking care of your brand image. This doesn’t mean you shouldn’t pay attention to other elements in your work! But taking care of your image is already a big step towards the success of your business!
Summary:
- Credibility and professionalism: A professional business card reinforces your credibility and gives your prospects and customers an impression of seriousness. It shows that you take your business seriously and are committed to providing quality products or services.
- Consistent branding: A well-designed business card lets you display your logo, colors and graphic style, creating a consistent, recognizable brand image. This helps reinforce your identity and market positioning.
Accessibility and practicality: A business card is a practical tool for sharing your business details in a concise, easily accessible way. It allows your contacts to find you quickly, even in an environment where online connections are not possible or practical. - Effective networking: At professional events, a business card makes it easier to talk and network. It offers a professional and formal way to establish contacts, share key information and generate interest in your company.
Visual impact and memorability: A well-designed, aesthetically pleasing business card can create a positive, memorable first impression. It stands out from the crowd and can arouse the interest of your contacts, encouraging them to keep your card and contact you at a later date. - Long-term professionalism: A durable, high-quality business card demonstrates your long-term commitment to your company. It shows that you’re willing to invest in the details and maintain a professional image over time.
Competitive differentiation: In a competitive market, having a professional business card can set you apart from competitors who may not place as much importance on their visual presence. This can give you an edge and boost potential customers’ confidence in your company.
